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Service Businesses Do Much Better in a Recession - No Company is Immune

Imagine you are running a lawn care business and you are thankful that you are in the service industry because during a recession service businesses do best. Next, imagine how you might have to modify your strategy to capitalize on the changing market place.

Below are two consumer type questions that should give a clue to those in the landscaping and lawn care business on exactly how to change your business model to make money in the current recession:

1.) I am trying to sell my home do you have any specials for keeping my home looking spiffy during the sales period, I’ll pay you extra and in advance, I am good for the money, I just want to get the best price!

2.) My neighbors on BOTH SIDES, have had their homes foreclosed, I cannot stand it they are run down. Can I pay you a discount price to just at least mow their darn lawns, I’ve been turning on the water to at least keep them green, but it looks messy, no one will buy those homes looking like that, it’s running down the neighborhood.

Let’s face it, when consumers are hurting they cut back their expenses and that means many will go back to cutting their own lawns or going with a low-cost, less frequent service. But as you can see by reading these questions, there are ways you can market your services to take advantage of the chaos.

All companies should listen to their customer’s needs and problems and then find a way to make money solving such challenges. Please consider this thought exercise to make your business recession proof.

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